NYDJ Launches Women’s Adaptive Jeans on QVC


White woman in a manual wheelchair, wearing blue jeans and a white top and smiling at the camera.

Denim brand for women. NYDJ is the latest mainstream clothing brand to enter the adaptive market. The brand, known for its slimming jeans made for a variety of body types, has teamed up with QVC to launch the NYDJ Marilyn Straight Adapt-Denim Wheelchair Fit, an adaptive version of its popular Marilyn Straight jeans.

Designed for wheelchair users, the Marilyn Straight Adapt-Denim Wheelchair Fit features a higher back rise with a lower front rise, an adjustable elastic waist, flatlock seams, a snap-close zipper, faux front pockets and no pockets In the back. The Marilyn Straight Adapt-Denim Wheelchair Fit is available in women’s sizes 00 to 18 and plus sizes 14W to 28W.

“We not only wanted to ensure style and comfort, but also a level of ease and independence,” says Mark Peters, director of consumer experience and retail operations at NYDJ. “We believe everyone deserves inclusive fashion with styles and designs that make them feel seen. Ultimately, our goal is to live up to our number one core value: providing the perfect fit for women.”

NYDJ’s Marilyn Straight Adapt-Denim Wheelchair Fit is available for $89 exclusively on QVC through May 15, 2024. For more information, visit QVC.


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